What fan wouldn’t want to buy an unforgettable sports moment? Nonfungible tokens (NFTs), unique digital identifiers that use blockchain to record ownership of media, are now letting them do just that. Deloitte Global predicts that NFTs for sports media will generate more than US$2 billion in transactions in 2022, about double the figure for 2021.1 By the end of 2022, we […]

What is an NFT? The abbreviation NFT stands for “non-fungible token”. The word “fungible” describes a good that can be easily exchanged – such as money, gold or a digital currency like Bitcoin. While such a Bitcoin cannot be duplicated, it is as good as any other.   However, if an asset is not fungible, it has unique properties – […]

Tokenization: Sporting Industry More than ever, people across the globe are exploring alternative ways to access financial products and services. Although financial technology (Fintech) companies started this transformative process, the rise of blockchain technology is driving the next wave of innovation. Decentralized infrastructure enables the use of self-executing smart contracts, which replace human intermediaries with hard-coded programming. The rapid adoption […]

The SCONE DEX decentralized crypto exchanges

Happy Monday! It was another memorable NFL Sunday, then we take a look back at the College Football action from Saturday, plus College Basketball, UFC and the MLS crowned a new champion and an Amazing Premier League highlights . We break it all down in a 3-minute read.   FOOTBALL NFL   Week 14 Scoreboard   Final: Eagles 24 (4-8-1), […]

What to Watch This Weekend All times are Eastern. Golf The United States Women’s Open, the final major of the year, is being contested in Houston. As Karen Crouse writes in The Times, the challenge for the players “is compounded because this year, for the first time, the tournament is being played on two courses.” Cypress Creek, where the final round […]

How We Can Get You Endorsed Most athletes will find themselves asking certain questions regarding sports endorsements: What can I do to get sponsored? Is it possible for me to get sponsorship? Can I get a sponsor even if I’m not technically a pro? The answer to all of these is a resounding yes. Whether you’re already a professional athlete […]

Endorsement Deals for Athletes These days, it truly pays to market yourself. Not only is it an important concept for the marketer, but the consumer benefits as well. When it comes to what consumers seek, all it takes is presenting a brand in the right way, and they’re sold. It’s all about promotion. Endorsements are a popular means of advertisement; […]

Why Sports Clubs and Federations Need Their Own Social Network In recent years social media has evolved from a communication tool between people to a dominant driving force on the World Wide Web. Nowadays social media has a huge impact not only on the digital realm, but also on business, politics, trends and almost all aspects of our world. A […]

Thomas Bach, the president of the International Olympic Committee, this week articulated nothing but optimism for a glorious Summer Games next year in Tokyo, where the world, in his view, will reunite after conquering the coronavirus pandemic. The Games, he said during a visit to Tokyo, “would be the light at the end of this dark tunnel.” Yet nine months […]