For athletes, growing their careers requires more than just playing a good game. It requires improving their visibility, networking with brands, gaining sponsorships, and connecting with fans. All of this can be done online through creative marketing tactics, but nothing helps more than boosting social media presence. Wondering why and how to do this? Here’s what you need to know about how social media drives athlete sponsorship opportunities and benefits both teams and brands alike. This is also called ‘’social sponsorship’’. Social media sponsorship is a very powerful tool for athletes to attract athlete sponsorship.
Effectiveness of social media for an Athlete Sponsorship
First of all, let’s look at why athlete influencers are so effective on social media. There’s a lot to be said about this topic, and it’s important to understand ‘’the why’’ before moving forward. If you already understand the importance of social media for athlete sponsorship, then feel free to skip this part. One thing is for sure. There are a lot of companies looking to sponsor athletes.
Fans Look to Their Favorite Athletes for Guidance
It may be hard to believe, but athletes have the ability to direct their fans’ support and buying power. How? Through social media channels. Fans have the opportunity to follow their favorite athletes and sports teams online. They see what athletes are doing, what brands they love, where they travel, and even how they travel. If they support that athlete, they’re more likely to purchase the same brands or work with the same companies whenever possible.
Athlete sponsor opportunities allow brands to build off of athletes’ connections with their fans. Brands understand the power of social media and know that working with certain athletes increases their brand’s visibility among people already likely to buy their products.
Attract Brands a lot faster
Social media can make sure that brands want to work with you a lot faster. It’s all about receiving a great ROI for businesses. Athlete sponsorships are just one way for them to get extra traction.
Professional Athletes have a limit to the marketing channels they provide. However, a large social media following might set you apart for receiving athlete sponsorship opportunities.
Opportunities for engagement are limitless
An athlete usually is only in the spotlight when they play a big tournament. Because of social media platforms these opportunities are now limitless. In 2019 and 2020, we will see a big change how sports are processed over social media. Engaging with fans on social media is very easy and can be done daily. We already know that social media influences consumer purchasing decisions as well.
Athlete Sponsorship managers (or business owners) also rather work with someone that has 10k followers, with a 15% engagement rate, than with an account of 50k followers but only 1-2% engagement. Make sure to keep this in mind when you are looking for an athlete sponsorship.
Sportcash One help Athletes and Clubs to improve them social presence and engage with fans and sponsors.